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International House Berkeley
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Fund Raising Campaign Brochure and Stationery
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International House is a residence and programs for approximately 600 international students attending Cal Berkeley. A fund raising brochure has to walk that tightrope between being noticeable and important-looking, but shouldn't appear that they spent a lot of money on it.

We solved the problem by creating a 2-color cover (a rich maroon and cream) with a standard pocket in the back. We added a front window (for only a slight additional charge to modify the diecut), then used their wonderful photos to tell the story. We had the printer cut strips of leftover stationery paper to wrap around the cover and seal with a globe sticker. Along with cream stationery, inserts, and mailing labels, it makes an impactful packge.

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